Thomas Edison State University debuts a new logo this week, inspired by the culmination of the University’s 50th anniversary celebration and to mark a bold new turn to the future.
Established in 1972, the University remains at the forefront of adult online education, continuously pioneering innovative approaches in credit recognition for prior learning, forging unique partnerships and delivering cutting-edge online courses.
The fresh design of the new logo preserves the distinguished burgundy of its predecessor while infusing it with spirited hues of gold and deep gray, reminiscent of the University’s rich heritage.
The block lettering of “TESU” strengthens our identity while maintaining the integrity of our history and full name. Accompanying the logo is a new icon that adds depth and symbolism to the University’s visual identity. The icon represents forward thinking and forward movement while shining a light on education.
Dr. Merodie A. Hancock, TESU president, celebrated and debuted the new logo with staff during a professional development day event recently, emphasizing the institution’s steadfast commitment to education excellence and its forward-looking vision.
“As we proudly unveil Thomas Edison State University’s new logo, we celebrate five decades of transformative education and embark on a bold journey into the future,” said Hancock. “Rooted in our commitment to innovative education, we continue to blaze new paths in the ever-evolving landscape of higher education, shaping a brighter tomorrow for our students and the communities we serve. My greatest appreciation to the numerous stakeholders who provided their feedback throughout the logo design process.”
The contemporary aesthetic of the logo mirrors a University that cherishes its history while remaining focused on innovation and progress. Recent achievements include securing the largest competitive grant in its history, a $2.8 million award from the U.S. Department of Labor’s Nursing Expansion Grant Program, aimed at enhancing the diversity and capacity of the nursing workforce. Additionally, TESU was recognized as a finalist in edX’s 8th Annual Prize for Exceptional Contributions in Online Teaching and Learning for its MicroBachelors Program course in Information Literacy. The exceptional accomplishments of TESU students were also celebrated, with three national awards honoring their achievements.
“The goal of refreshing the logo’s appearance while preserving its legacy has been achieved through meticulous research and feedback,” explained Marie Power-Barnes, senior director of Marketing, who led the project. “Our process involved a thorough examination of our competitors and extensive engagement with staff, students, and alumni through multiple focus groups.”
Toni M. Terry, BA